Have you looked at the photo of the adorable #7 Half Moon Brush and thought, “That brush is so cute, but what would I do with it?” Wonder no more, the #7 has many uses!

When you look at the front or back of the brush, you’ll notice the gentle dome shape that lead to the name Half Moon, but if you look at it from the side, you will notice that the taper to the sides is much more steep.  This makes the brush a perfect tool for applying any product all over your face.  The taper of the bristles makes following the contours of your face as easy as can be!
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The #37 Eye Blending Brush is a multi-tasker if there ever was one. It was created and named for its ability to smooth away all harsh lines and give your eye makeup that “is she wearing shadow, or are her lids naturally that contoured and shimmery?” look.  The longer, more loosely-packed bristles give the #37 a fluffier shape, allowing it to spread shadow like a dream.  But the #37 has several other skills that you may not have known about.

If you want a very subtly defined crease, this brush is perfect for the job.  Just pick up a tiny bit of your contour color on the tip of the brush, work it into the bristles and apply as you would with your regular crease brush–blending and contouring in one step!

Are you a fan of shimmer, but worried that a heavy layer of shimmer doesn’t present your lids at their best?  Use the #37!  Its fluffy bristles spread the shimmer out so that it never looks harsh or metallic, perfect for those with less-than-youthful lids.

Under-eye concealer a challenge?  If you are using Alima Pure Concealer, you know that with such an opaque product, it can be difficult to blend the edges of the concealer so that you don’t end up with a reverse raccoon effect.  Use the #37 and work the concealer well into the bristles, then apply to the entire under-eye area.  After applying foundation, use a bit of foundation on the same brush to blend up into the concealer.  Voila!