Having 61 shades of foundation to choose from, like most things in life, comes with both positives and negatives.  On the plus side, we are certain that we can provide a superb foundation match for more women than any other cosmetics brand.  On the negative side though, with 61 to choose from, it can be downright tricky to select your best shade.

We’ve definitely tried to be helpful.  Rather than give our Satin Matte Foundations beautiful names, we settled on a shade range (Cool, Beige, Olive, etc.) and a depth number (0 for lightest, 9 for deepest), resulting in products like “Olive 3″ and “Cool 8″.  We offer sample sizes so that you can pick some choices that might work for you and try them out before committing to a full-sized jar.  And we have always had our “Ask the Artist” option, allowing customers to contact our makeup artists and answer a few questions to have the selections narrowed down for them.  But we realize that these things don’t solve the problem for everyone.  Maybe it seems somehow pesky to write to the artist.  Maybe you’re unsure exactly what “cool” and “warm” mean with regards to your skin.
Continue reading →