Monthly Archives: February 2012

Let Them Eat Cake Collection

Let Them Eat Cake CollectionHave you ever stood in front of a pastry case, admiring the beautiful confections inside and wondered, “how will I ever choose one?” Well now you don’t have to choose just one. With our lovely “Let Them Eat Cake” collection, you get to indulge in four different types of cake, and all without adding an inch to your waistline. This beautiful collection of dessert-toned shadows can be combined in a multitude of ways, allowing you to create different looks to suit your appetite.

This sweet, spring collection is available for a limited time only, and comes to you in our signature, chocolate-toned Alima Pure bag for only $32 (a $49 value). And, $2 from the sale of each collection will be donated to the Global Fund for Women.

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Which bronzed look are YOU going for?

Bronzed?Alima Pure's Bronzed glow

Bronzing your skin when you are at your February-palest can be tricky territory–you don’t want to end up like the woman on the left! But with Alima Pure’s mineral Bronzer, you never need to worry about being orange or obvious, and can count on a natural, healthy bronzed glow like the woman on the right.

With five shades that work for skin ranging from über-light to delightfully deep, Alima Pure has a bronzer that will work for you. If you are on the lightest end of the spectrum, Maracaibo is the bronzer of your dreams…the first bronzer that won’t make you look orange or dirty, with just enough color to give you a healthy glow. For those with skin from light to medium, Mauna Loa is the matte option, or Belize for a touch more sun and a hint of shimmer. And for deeper skin tones, Trinidad is the matte choice, while Seychelles adds a touch of sparkle.

Keep your bronzer looking natural by applying it with our #23 Kitten Brush.  Dust the bronzer on the places that the sun touches first; the cheekbones, bridge of the nose, forehead, even the decolletage.  To make it more authentic, add a bit of a Satin Matte Blush in a brighter shade (for your complexion) on the apples of the cheeks.

Alima Pure Bronzers are 20% off until February 27 at 2pm PST.  Stock up now to keep your look naturally bronzed through spring and summer!

The Right Tool for the Job:
#15 Flat Top Brush

#15 Flat Top BrushAre you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.

No doubt about it, the #25 Foundation Brush is a tool to be reckoned with.  As Alima Pure’s first foundation brush, it gives the most natural-looking mineral foundation application we’ve ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it’s time she was recognized for them!

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Meet Naturally Gorgeous model Nicolle Camarata

Meet Alima Pure Naturally Gorgeous Model NicolleIf you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of “Mornings with Nicolle Camarata from 6-9am.” That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.

AP: What is your favorite part of your job?

NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.

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Frequently Asked Foundation Questions

With our semi-annual Foundation Sale going on, it seems like a good time to answer some of the questions we hear most often here at Alima! Here are answers to some frequently asked foundation questions.

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Behind the scenes with Alima Pure & Joni Kabana

If you frequent our Alima Pure facebook page, you probably noticed that we added some “behind-the-scenes” photos last week. These were taken at a photo shoot we did at the studio of the amazing Joni Kabana, a renowned photographer who lives here in Portland (when she isn’t off to Ethiopia or a rodeo). If you mouse over the images in the portfolios at jonikabana.com, you can identify some of our past, present and future Alima Pure Naturally Gorgeous models.

Shoots at Joni’s studio are always a fantastic experience.  Joni’s spirit puts even the most camera-shy at ease, and she is able to bring out the sparkle in each subject. We want our Naturally Gorgeous models to look like the real women that they are, and to still capture what it is that makes them “naturally gorgeous.” Joni does that with expertise that  almost makes it look easy, instead of the complicated and personal process that it is. Since we have vowed that we will not retouch our models, what you see when you look at the photos is a combination of their natural beauty, Alima Pure cosmetics and Joni’s artistry.

The shoot we did last week was definitely one of our most successful. We squeezed in six women, each of them the very definition of Naturally Gorgeous.  They represent quite a range of ages and interests.  With the music pumping, we created and applied a makeup look for each model, then sent her off for her time in front of Joni’s lens.  We’ll be unveiling the final images over the next several months, but here are a few sneak peeks, taken on a mobile phone (so please excuse the quality).