Monthly Archives: January 2012

Hey, Sweet Lips…

Just in time for February 14, our new Sweet Lips Organic Nourishing Lipbalm Collection is here! Only $18 for three Valentine-perfect, natural tints for your lips. The set includes deep red Cranberry, perfect for your Valentine’s date; wearable pink Rhubarb that is perfect for every day; and bright coral Mango to infuse a hint of spring into your makeup routine.

Alima Pure’s lipbalms are gluten-free and made with all organic ingredients (except the pure mineral pigments, of course) and lightly scented with peppermint.

The Sweet Lips Collection is only $18 (a $28 value) and is available for a limited time only!

Sugar Plum Lipbalm: You asked, we listened.

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During December, we offered a special, limited edition Organic Nourishing Lipbalm with purchases over $50. Sugar Plum was a huge hit, it seemed to be a new favorite for just about everyone who was lucky enough to try one. The plum with a hint of brown and just a touch of shimmer was perfect for many complexions. We received many requests to make it a permanent part of our lipbalm line-up.

That seemed like a reasonable request, so starting today, you can now purchase Sugar Plum lipbalm year ’round. And to celebrate, we have priced it at an introductory $5 from now through January 30.

Welcome to the family, Sugar Plum!

Beat winter pallor with beautiful blush!

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January and February–the time of year when most of us (in the northern hemisphere, anyway) are at our palest and looking in the mirror can be a bit of a shock. To brighten up your look and give your cheeks that rosy, just-in-from-the-cold look, consider using a more intense blush shade.

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The Right Tool for the Job: #3 Concealer Brush

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Designed for concealing larger areas (rather than tiny blemishes), the Alima Pure #3 Concealer brush is shaped much like a brush that you would use to apply liquid foundation, but it is about 1/2 the size of those brushes. This style of brush distributes a heavier layer of foundation than our #25 Foundation Brush, so if you just need extra coverage, you can use your regular foundation with this brush. It also works with our Concealer if you need very opaque coverage.
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Meet Naturally Gorgeous Candace

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If you are a fan of Oregon Ballet Theatre (and who isn’t?), Candace may look familiar to you. After starting as an apprentice with OBT in 2003, Candace joined the company in 2004 and has been a soloist since 2008. Her grace and passion are two of the qualities that make her Naturally Gorgeous, but her slightly mischievous dimples and long legs certainly don’t hurt!

AP: How did you decide to become a dancer?

CB: I always knew from the time I was very small, that I wanted to dance. Once I knew that this could be a profession, I was all in. Something in me needs to tell the world something, and dancing seems like the best way for me to accomplish that.

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2 for $12 Sale extended and updated

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The response to our 2 for $12 on select eyeshadow shades has been so overwhelming that we decided to extend it through the weekend. A couple of shades have sold out, so we have replaced them with two different shades.

The sale now includes Satin Matte Eyeshadows in Fawn, Chamomile, Dove, Rain, Bayou, Chestnut, Sand and Juniper. Pearlusters in the sale are Sky, Platinum, Cimarron, Viola and Toffee; and Luminous Shimmer Eyeshadows in Aria, Dream, Gold Dust, Hyacinth, Mirage, Moss, Ombra, Pyrite, Sienna and Navy. Finish your look with a Luminous Shimmer Eyeliner in Koan or Maya.

Start the year with clean brushes

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Maybe it isn’t quite worthy of making a resolution, but the beginning of the year is a great time to think about how you clean and care for your makeup brushes. Start now with a good cleaning program, and with luck it will become a great new habit that will give your brushes a longer life span and boost the purity of the colors you apply.

The most common question about cleaning brushes is “how often?” That will depend a bit on what you’re using them for and how many different shades you use. Most people use their foundation brush for only one shade, so that one is easiest, let’s start there.

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I resolve…

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2012 is here, and with it the annual dilemma…shall I make any New Year’s Resolutions? Resolutions seem doomed to fail, even according to most experts. We have all heard the great advice…set small, attainable goals, reward yourself, and so-on, but year after year, a huge portion of resolutions are history by Valentine’s Day.

Still, hope springs eternal. I am making a few resolutions but with a slight twist. Rather than “go to the gym everyday,” sort of resolution, I am sticking more to the “be more patient,” and “spend more time enjoying the company of those I love” type of resolutions. I don’t know if this approach will be any more successful, but it’s worth a try. And just to be sure that I do have some success, I (who have never, ever touched tobacco) have also resolved to give up smoking. Now that is a resolution I know I can keep!

All of us at Alima Pure wish you a wonderful 2012, filled with joy, love and good fortune!