So, what's a B Corp?

You already know we’re focused on more than our bottom line

We not only create great mineral makeup, but we also create value for our local community and our planet.  You may not know we’re part of a community of businesses that meet the same high standards we do–Certified B Corporations.

Today is sort of a coming-out party for B Corporations. The nonprofit B Lab that certifies B Corporations is running the first B Corp ad campaign to tell you all the great things these companies are doing.  Above is the first ad, which shows how you can support a better way to do business by making other B Corps like Alima Pure a part of your home.

So, what’s a B Corp?

It’s a certification that goes beyond looking at just our products – it looks at our whole company and the impact we have on our workforce, suppliers, community and the environment.  Think of it as a certification for sustainable business like Fair Trade is for coffee or LEED is for green buildings.

You can learn more about the business practices that stand behind our products by checking out Alima Pure’s B Corp Impact Report.  B Lab publishes these for all Certified B Corporations so that you can learn more about hundreds of companies that meet the same rigorous, independent, and transparent standards of social and environmental performance as we do.  Our goal is to be better and better to all our stakeholders even as we grow.  It helps to have a community of like-minded businesses for support and inspiration.

Be on the lookout for the B Corp campaign in online communities like Care2.com and in magazines like Mother Earth News, Natural Home, Herb Companion, Utne Reader, and Sustainable Industries.  We hope you’ll tell your friends.

As always, please let us know what you think. We love hearing from you.