Alima Pure Perfectly Tailored Fall 2010 Collection

Step into fall with a versatile color collection that will look fabulous with a wool suit or your favorite hoodie and denim.  Two of these shades are of our new “almost matte” formula, so they appear matte in low-light situations, but have a touch of shimmer in sunlight.

• Jacquard – a pale cream with the softest touch of shimmer.
• Brocade – a completely matte medium grey.
• Tulle – a super-sheer wash of golden shimmer, beautiful worn as a wash over other colors.
• Velvet – a lush, smoky purple with a hint of shimmer.

Business Lunch Look –Apply Jacquard from lashes to brows, then accent outer 2/3 of lids with Brocade, fading into the cream towards the bridge of the nose.  Sweep Velvet into the crease, then line upper lashes with the same shade and a dampened brush.  Finish with Bordeaux Satin Matte Blush on apples of cheeks and Holly Berry Nourishing Lip Balm.

Fall Fete Look – Apply Jacquard from lashes to brows, then sweep a light wash of Tulle over the top of this.  Blend Brocade into the crease. Line upper and lower lashes with Velvet, either damp or dry.  Highlight cheeks with Demeter Luminous Shimmer Blush and finish with Fig Nourishing Lip Balm.